And now, a word from our inspirer
– by Kelly Schuler
FINDING THE HEART in everything we do led
us to Vancouver where we attended the Sustainable Living Expo. We arrived
with a curious mind and left feeling tickled green. It was as if we had
found a long lost family united in the mission to reduce our imprint on
the planet.
We have always sought to inspire people through our attention to relationships,
with design and aesthetic, and by creating strategies that can make dreams
a reality and achieve milestones in business. We recognized at the show
that making a difference in the world’s environment has evolved from
holding hands and singing “Kum ba yah” to real world application
with tangible results.
Making a difference
Many people we met, from new to mature companies, are making a substantial difference. One such company is Green Table, a company that works with the conscious desire of a growing number of chefs and restaurateurs to take measurable steps to effectively reduce their operations’ impact on the environment. Green Table, run by executive director André LaRivière -- renowned food critic and former CBC producer, has a process that (1) reduces waste and increases recycling, (2) implements efficient energy use and water conservation, (3) minimizes pollutants and replaces them with more eco-friendly practices, and (4) promotes more products and services that benefit the local economy and the environment, for example, by using renewable packaging instead of styrofoam. We look forward to working with Green Table and to further André’s efforts in Vancouver and beyond. For more information on the efforts of Green Table visit www.greentable.net
Since attending the Sustainable Living Expo, we have experienced an increasing
awareness in our own personal responsibility and ownership for what we do
and the consequences that follow. Our terminology has shifted from "should"
to "must" - a far more proactive and empowering place to start
making a difference.
What kinds of marketing and communications strategies will work in the
future?
It’s all about relationships: between individuals, small to large
groups, spread potentially in a span across the globe.
Change attitudes of how people treat the world, one improvement and one
relationship at a time. Take courage and have heart. Continue to look forward
while doing your best in the here and now. Who are you helping? Recognizing
your purpose will continue to propel you in hope and with solutions.
The journey is the destination
The road ahead will be challenging and unlikely dull. You are working to
create a future and a hope for all those you affect. Whom are you taking
with you on the journey, to make it the best experience of your life?
d-s was created to promote people and businesses that are working towards
the betterment of Calgarians, communities and society as a whole. In the
hope to affect others’ lives in a wonderful way, we created the “hwel
review” for you.
Your part
If you are reading this, then you too may aspire to be a part of a solution,
one we would like to enhance by providing useful and inspiring information
and stories. We invite you to offer your input in these early stages of
growth of the hwel review. Your input will help to inspire others and “spread
the word” for a more sustainable planet and hope for the future.
For the person who provides the most inspiring feedback, we are pleased
to offer a dinner gift certificate.
We want to hear from you!
Please take a moment to fill out our brief questionnaire.
